While individuals were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my youth. Pragmatic, diverse, and digitally native, this massive cohort of 80 million have become entering their prime consumer years, having children of their, and shifting priorities while they move solidly into adulthood.Millennials with Kids changes the way we look at this new generation of parents and uncovers profound insights for marketers and brand strategists planning to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data coming from a new large-scale generational study and divulges how you can:Enlist Millennial parents as co-creators of brands and items . Promote purpose beyond the conclusion . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that talk to Millennials . Plus much more. Source: Ebook-free-dl.com
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